CUSTOM BRAND STRATEGY AND DESIGN
Discover our tailored services that blend creativity and strategy to craft brands that resonate. From brand strategy to captivating design, each service breathes life into your brand's story.
Brand Kit:
For businesses that have an existing brand strategy but seek a creative rejuvenation, our Brand Boost package offers a comprehensive solution to elevate your visual identity.
Package Details:
Brand Identity Design: Immerse your brand in a fresh wave of creativity with a comprehensive visual overhaul.
Logo: A distinctive logo that encapsulates your brand's essence and captures attention.
Secondary Logo: An alternative mark that adds versatility to your brand's presence.
Submark: A compact and recognizable emblem that maintains your brand's impact on various platforms.
Typography: Thoughtfully selected typefaces that harmonize with your brand's personality.
Color Palette: A refined color scheme that infuses vibrancy into your brand's visual language.
Patterns and Textures: Incorporate visual depth and tactile elements.
Brand Guidelines: A comprehensive guide that ensures consistent application of your revitalized brand elements.
Strategy Kit
The Brand Strategy Kit is a comprehensive solution meticulously crafted to unveil the core of your brand's identity and pave the way for strategic growth. This kit empowers businesses with a robust foundation that goes beyond visuals, establishing a roadmap for resonating with your target audience. It includes:
Brand Strategy Blueprint: Delve into your brand's DNA, values, voice, and market positioning.
Audience Insights: Understand your ideal customer persona for tailored messaging.
Competitor Analysis: Gain insights into your industry landscape to carve your unique niche.
Archetypal Alignment: Shape your brand's personality to resonate authentically.
Tone and Voice Guidelines: Craft a compelling tone that speaks directly to your audience.
Visual Direction: Set the creative compass for your brand's visual identity.
Branding & Strategy Kit
Tailored for businesses seeking a comprehensive brand strategy and crafted identity.
Inclusive Package:
Total Brand Strategy Blueprint: A strategic roadmap for your brand.
Brand Identity Design: Your essence into a captivating visual narrative.
Logo Creation: A logo that embodies your brand's vibe.
Secondary Logo: An alternate emblem for diverse applications.
Submark: A distinct symbol leaving a lasting impact.
Typography: Typefaces reflecting your essence.
Color Palette: Evoke emotions with thoughtfully chosen hues.
Patterns and Textures: Infuse your brand with visual richness and tactile appeal.
Brand Guidelines: Ensure visual harmony through a comprehensive guide.
The Mini Kit
The Mini Brand Kit is a compact yet impactful offering designed to infuse your brand with essential visual elements. This kit offers a snapshot of our expertise, tailored to businesses seeking a foundational branding touch. It includes:
Logo Design: A distinctive emblem that encapsulates your brand's essence.
Color Palette: A refined set of colors that evoke the desired emotions.
Typography: Choosen typefaces that harmonize with your brand's voice.
Brand Guidelines: A basic guide for consistent usage across mediums.
CUSTOM BRAND STRATEGY AND DESIGN
Experience a two-fold approach to brand strategy and design.
PHASE ONE — RESEARCH AND DEVELOPMENT
Audit, Discovery, and Strategy
We’ll begin by diving deep into research and discovery, then present you with a comprehensive deck that includes brand strategy, vision, and positioning. We’ll identify integral pieces to your brand, like your brand story, unique voice, ideal client, brand tone, values, and more.
In this initial phase, we’ll uncover deep insights about your brand and business, develop your story, positioning, and vision, and start to explore the specific strategy we’ll move forward with.
Creative Compass and Moodboards
We shape a creative compass from our crafted brand strategy, visually encapsulating your brand's essence, voice, and identity. This artistic pathway is born from diverse references and concepts that breathe life into the strategy. This pivotal phase establishes the broad visual trajectory, inviting your engagement at the outset.
Includes
Moodboard Exploration / Brand Color Palette / Creative Direction for Brand Design / Typography, Style, Photography ... and more, as needed.
PHASE TWO — DESIGN
Brand Design and Presentation
Once the discovery phase is approved, we’ll use the brand strategy and creative direction as a roadmap to start working on your design development.
After exploring various ideas and concepts, we pick the strongest direction and present it to you via an in-depth design presentation that includes a logo, secondary logo, brand mark, color palette, type treatment, and other unique branding elements as needed. To help you visualize how all the elements of your brand will come together, we’ll mock up some examples of your brand in use, where the vision starts to come together, and the magic happens.
Once presented, we revise it until perfect, and then we’ll build out the rest of your package based on the custom design package we’ve built for you and any additional design assets and brand collateral you have chosen for your brand.
DELIVERABLES
Primary and Secondary Logos / Brand Marks and Tagline Design / Type Treatment / Custom Colour Palette / Design Mockups / Brand Collateral and more
PHASE THREE — DEVELOP
Brand Launch and Project Wrap
Following your final design approvals, we’ll begin packaging and organizing your final files for print and web use. And to ensure you feel confident using your new brand, we’ll create a comprehensive Brand Standards and Style Guide for you to reference as you apply your brand.
If you’ve decided to work with us on additional a la carte options, we’ll begin that process. And then we celebrate!
DELIVERABLES
Final Files for Print and Web / Brand Standards and Style Guide / Additional A La Carte Offerings
WHAT’S INCLUDED IN THE BRAND STRATEGY?
Brand Attributes / Positioning / Archetypes / Personality / Key Industry Competitors / Adjacent and Aspirational Brands / Brand Values / Customer Persona and Audience Breakdown / Tone Words / Brand Voice / Messaging Ideas / Sensory Profile / Aesthetic Statement and Direction and more
ADDITIONAL
Graphic Design Offerings
Whether you’re working with us on your brand strategy, creative direction, and design, or you already have a brand and are looking to take it to the next level, we have a suite of options available. Add them to your core branding package, or work with us to build a custom offering that fits your specific needs and style.
Have something in mind that you don’t see here? Let us know.
Visual Directive
FOR CREATING AND CURATING BRAND-ALIGNED CONTENT
Brand Styling and Photography
FOR CAPTURING THE FULL BRAND EXPERIENCE THROUGH CAPTIVATING VISUALS